Sunday 29 March 2015

cocacolonisation- in all but 2 countries.......

Coca Cola is only not available in 2 countries- Cuba and North Korea- over the years there have been issues- it has represented capitalism's spread around the globe- 'capitalism in a bottle'.

It is not sold in Cuba since a trade embargo was put in place against the Island in the 1962 when Fidel Castro became the countries leader. NK has had the same trade embargo since 1950.

Coca-Cola branding in India

The French coined the term- coca-colonisation, when some saw the drink as a threat to French culture. It has struggled in the Middle East (banned by Arab league 1968-91) due to being sold in Israel. It was never marketed in the Soviet Union as makers feared communists would take profits.
When the Berlin wall fell in 1991, Coca- cola was sold in bucket loads to those in the east- who had lived behind the iron curtain for years,

More recently the brand has been targeted because it is American- e.g. 2003- Thailand boycotts and people emptying bottles in streets in protest to the Iraq invasion. Sales were suspended.
The Venezuelan president Chavez has encouraged Venezuelans to drink local juices and Iran's president Ahmadinejad has tried to ban the drink.

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