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Showing posts with label GLOCALISATION. Show all posts

Tuesday, 9 June 2015

Is Starbucks too American for Europe?

iNTERESTING ARTICLE ABOUT THE SUCCESS OF TOP GLOBAL aMERICAN BRANDS IN eUROPE (ESPECIALLY frANCE)

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Labels: A2, A2 UNIT 4, A2 UNIT 4 CULTURE, AMERICANISATION, BRANDED WORLD, CULTURE, GLOBAL CULTURE?, globalisation and culture, GLOCALISATION, STARBUCKS, YEAR 13

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