http://www.bbc.co.uk/news/business-31042292
UNILEVER a global brand that owns ben and Jerrys and PG tips tea (among lots of other brands) says it has totally eliminated waste.
When China reached middle income status a decade ago, about a quarter of the
population had fridges. Now, it's about 90%, just shy of the 99% rate found in
developed countries. In India, which still hasn't reached $3,000 per capita
income, fridge ownership is about 27% and growing as the middle class expands.
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