Sunday 1 February 2015

FRIDGEONOMICS

http://www.bbc.co.uk/news/business-31042292

Coloured fridges

UNILEVER  a global brand that owns ben and Jerrys and PG tips tea (among lots of other brands) says it has totally eliminated waste.

When China reached middle income status a decade ago, about a quarter of the population had fridges. Now, it's about 90%, just shy of the 99% rate found in developed countries. In India, which still hasn't reached $3,000 per capita income, fridge ownership is about 27% and growing as the middle class expands.

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